Amid rising expectations that Tesla will again miss its next production target for the Model 3, planning to reach 5,000 cars per week by the end of June 2018, the automaker has not only doubled down on the goal but has tentatively raised it to 6,000 cars per week.
Musk had admitted that "excessive automation" at the Tesla plant had contributed to what he calls "manufacturing hell" and had actually slowed down manufacturing of the crucial mass-market model.
"We will be stopping for three to five days to do a comprehensive set of upgrades".
The automatic blog Jalopnik had first published Elon Musk's email on Tuesday and the authencity was confirmed by sources. For starters, Tesla will move to a 24/7 production schedule for the Model 3, and Musk intends to bring in a lot more carbon-based lifeforms to assemble the vehicles.
Underscoring Tesla's need to roll out cars quickly to customers and collect needed revenue, the company will also begin working around the clock on the Model 3 sedan, adding another shift within general assembly, and both the body and paint shops, Electrek quoted Musk as saying.
The auto maker said the halt - the second since February - was to improve automation and systematically address bottlenecks to increase production, a regular move by vehicle companies. These periods are used to improve automation and systematically address bottlenecks in order to increase production rates. Its price - more affordable - starting $ 35,000, prompted many people to pre-order the model, the company having assured that it would be able to produce 5,000 new cars each week.
While Tesla has been in the news for myriad issues lately, the factor that matters is how the demand for the Model 3 is affected, according to KeyBanc analyst Brad Erickson in a note obtained by TheFly.com. The company's shares rose as much as 2.9 percent in early US trading on Wednesday.