Cadillac leader Johan de Nysschen replaced due to lagging SUV sales


"This move will further accelerate our efforts in that regard", Amman continued, sounding like he was displeased with Cadillac's product strategy. He has previously worked as president of Infiniti Motor Company Limited and President of Audi America, Inc. The brand rolled out a new crossover, the XT4 at the NY auto show last month and has two other crossovers in the works.

Johan de Nysschen has been the face of Cadillac for almost four years but he is leaving the company effective immediately. The new chief attempted to make Cadillac a more distinct entity, establishing a new headquarters in a trendy New York City neighborhood.

"Over the last six months Cadillac has watched its cross-town rivals at Lincoln debut SUV after SUV to rave reviews, a script-flip few in the industry saw coming", she said.

De Nysschen also presided over the effective debut of Cadillac's Super Cruise hand-free highway self-driving feature, which now challenges Tesla's Autopilot as the best semi-autonomous consumer system available. As a result, it had its second-best year ever in 2017 and de Nysschen said, during his interview, that he expected 2018 would bring an all-time record. In four years, Cadillac only managed to market the CT6 large sedan and the XT5 compact SUV with this new naming convention.

Much to the ire of GM, de Nysschen made the bold decision in 2015 to move Cadillac's headquarters from Detroit to Manhattan. He joined the automaker in 1982 as an industrial engineering co-op student at the Oshawa Truck Assembly Plant near Toronto, and has moved to operations around the world, including Thailand and his home, Canada, where he has led a strong resurgence for all four of GM's North American brands.

In a statement today, GM stated that de Nysschen was leaving to "pursue other interests".

"The potential for Cadillac across the globe is incredible and I'm honored to be chosen to be a part of mapping that future", said Carlisle, in a statement released by GM on Wednesday afternoon.

Replacing Carlisle at the helm of GM Canada is Australian Travis Hester, who is now Vice President of Global Product Programs. "I look forward to building on our current momentum as we continue on our mission to position Cadillac at the pinnacle of luxury".

General Motors Co. its subsidiaries and joint venture entities produce and sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Jiefang and Wuling brands. It gives Cadillac a powerful engine to compete with rivals at the upper end of the auto segment, but was a puzzling investment given the surge in electrification at premium global brands and given Cadillac's inability to compete with higher-volume, lower-displacement powertrains.