Spotify and Hulu team up for $13 subscription bundle


It's thought that Spotify see simplifying the free music service as a way to attract new users who will then potentially pay for their subscriptions going forward. For now, they are offering paying Spotify members a three-month trial of Hulu for $0.99; after that you'll be switched over to the $12.99 monthly bundle unless you cancel. The deal is $5 less than purchasing the services separately.

Enter ckbk, a new subscription service that's calling itself the "Spotify of cookbooks". "Based on the outstanding performance of the Spotify and Hulu student package, it's clear that consumers love to combine their music and television experiences together", Hulu's Senior Vice President Tim Connolly said in a statement. Spotify's terms said that users who bill their monthly subscription through Apple's App Store or Google Play are not eligible to receive the discounted Hulu add-on.

"Our student launch with Hulu was incredibly well received and we are excited to extend our reach by bringing Hulu to more of our Premium members in the United States", said Alex Norstrom, Chief Premium Business Officer at Spotify. "This is just one example of how we can add value to our premium members day after day".

Spotify and Hulu are joining forces in an attempt to draw more subscribers to their platforms.

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Word has it that the free version of Spotify is poised for a major update.

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Translation: More cheapskates using their service = more people they can eventually convert into paid subscribers.

This is not the first time both the companies have cooperated on a joint arrangement.

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