Google introduces 'Shopping Actions' to compete with Amazon


The listings will appear under sponsored shopping results and will not affect regular search results on Google, the company said.

Google is moving beyond search and further into e-commerce through a new collaboration with several U.S. retailers that would see them give the company a cut of their purchases. Daniel Alegre, Google's president for retail and shopping, told Reuters exclusively. "We see ourselves as part of a solution for retailers to be able to drive better transactions. and get closer to the consumer".

Under this new program, retailers can now list their products on Google Search, as well as on the Google Express shopping service, and Google Assistant on mobile phones and voice devices.

Google started the new service after seeing an 85% uptick in mobile searches for "where to buy" during the past 2 years, and 44% of voice-activated speaker users who use their device once per week admitting to using the device to order products like groceries and household items.

Both items will be added to the same cart and can be purchased together through a "Google-hosted checkout flow", the company says.

- Shoppers will be able to find products from participating retailers through new platforms such as Google Assistant, which offers "voice shopping" (similar to Amazon's Alexa).

For example, now you can search on Google for a scented candle, see a listing for a brand on Target, then add it to your Google Express cart. Google said Shopping Actions not only can bring up relevant goods, but also can do so at the times when a given consumer is most likely to buy them. Later, the customer can stand in the kitchen, and use the Google Home voice device to add paper towels to the same cart and buy everything at once.

According to Reuters, Google partners saw the size of their "basket" sales increase by an average 30 per cent, with Ulta Beauty hitting 35 per cent - so that's over a third. This new program would also help the search king contend with the likes of Amazon in the world of e-commerce.

Over the past six months, Target said the number of items in shoppers' Google Express baskets have increased by almost 20 percent, on average, as a result of its tie-up with the internet company.

The company revealed that the sites that lost rankings recently did not do anything bad, rather they lost because the search giant altered the way each site would rank for certain phrases, notes SEJ. And, it must be noted that Google's latest program impacts the search results.