Facebook is losing friends as Snapchat lures teens away


eMarketer has also stated that Snapchat will potentially gain from Facebook's loss, due to their new interactive features, and as what teens are expected to want, it's more novelty, therefore the number is predicted to increase this year.

Still, Facebook's overall numbers are expected to grow overall in the coming years. Snapchat, for example, will increase users in the aforementioned demographic range by 1.9 million, while continuing its superiority in the specific 12- to 24-year-old age group over that of Instagram.

Facebook is still the king of social media, but different platforms are grabbing the attention of its younger generations, and advertisers have taken notice. Around 5.8% of those in the 18-24 age bracket will leave the platform. This is the first time they have predicted a decline in usage between 18-24 and those under 12.

The number of British social media users aged between 12 and 24 who are regularly logging in to Facebook will fall by 700,000 to 6.7 million this year, leaving the company with just 71% of the market share, according to EMarkerter research.

Also, what should be further disappointing for Facebook is that all those who will be backing off from the social platform won't be joining Instagram, also owned by Facebook.

For the current year [2018], there is even more for Facebook to worry about.

Facebook will lose 2 million users under 25 in the USA this year while Snapchat will add 1.9 million, EMarketer Inc. said Monday, citing its own report. Older users, with more money to spend, would help infuse Snap with much-needed revenue to continue its growth and innovation. Facebook did manage to grow Instagram to a vibrant community of 800 million users, and is targeting the 1-billion mark by end of 2018. The study says the declining trend in users under 25 is expected to continue into 2019 and 2020.

New camera filters and the introduction of Stories to Facebook and Instagram have been the most striking instances of Facebook's attempts to pressure Snapchat, with many arguing the aim of the updates was to draw in younger users. But older users, those in the over 55 category, are going to be responsible for this.

Facebook, one of the pioneers in the social media industry and one of the main platforms, is now having a "teen problem". "With the wide variety of social media out there, it's easy for everyone to find something that fits them well. For now, for me, that's not Facebook". "That's the predicament Facebook is in", said eMarketer principal analyst Debra Aho Williamson.