From today, users of the photo app will be able to share a Story via text, email or to another social platform, Snapchat said.
That's a departure from past approaches where Snap worked to distance the key product from rival offerings.
The new functionality was spotted by Matt Navarra, who tweeted a screenshot that shows what Instagram users who do have access to the feature see when they look at their own profile page. If a Snapchatter has an Official Story, their name will appear under an Official Stories header when you search for them in the Add Friends screen.
This marks parent company Snap Inc.'s first practical partnership with its social media competitors, CNBC said, and is a move meant to spark growth for an app that has struggled to attract new users and drive revenue since going public in March previous year. As such the new feature will allow users to share public stories with friends and family outside of the app.
More than 10 million Brits use Snapchat every day, which accounts for around 25% of all the smartphone users in the country.
"Search Stories are another way to discover user generated Snaps on Snapchat".
In true Snapchat tradition, shared Stories are only available for a limited time.
Apparently, users are not happy the way things turned out-with many of them complaining that the feeds are no longer chronological and are confusing. The posts should then be viewable directly on these platforms.
However, the platform has come under increased pressure in the previous year from Facebook and its range of services - including Instagram and WhatsApp - which have collectively introduced similar features to Snapchat, including their own version of Stories, to entice users to their own platforms.
It's hard to remember that Snapchat cut its teeth on providing an outlet for those who wanted to write messages that would disappear without a trace after ten seconds. Sharing stories is available right now only in countries where the latest version of the app is offered, such as Australia and Canada.