Apple's cut-price battery replacement program could gouge a huge chunk out of the company's future iPhone sales, according to a Reuters report. The new battery replacement programme is eligible for iPhone 6, iPhone 6s, iPhone SE, iPhone 7 and iPhone 7 Plus.
Barclays' analyst Mark Moskowitz said that around 16 million sales of Apple could be at risk. "Sure, Apple might not intentionally limit the battery life but you limit how long someone might be inclined to keep an old device given how expensive it is to replace the battery given the relative battery replacement cost for other devices".
The reason behind the performance throttling makes sense: As older batteries degrade over time, they can't cope with the high demands of the iPhone's processor. But had they known the slower performance was due to an aging battery, perhaps they could have opted to replace it, which is much cheaper than buying a new iPhone. Unfortunately, at $29 a pop instead of $79, it's doubtful Apple is coming out ahead.
iCentre in Malta yesterday announced that anyone who has an iPhone 6 or later version could take their phone to iCentre's Service Centre in Pieta to have their battery changed at a discounted price.
It's a brand new year for Apple fans which means a whole new batch of iPhones is on their way. You can spend your time trying to get an appointment with an Apple Store, traveling to the store, waiting for your turn at the genius bar, and traveling home in order to get a $29 battery replacement. Although Apple has promised battery replacement at Rs. 2000 plus taxes until December 31, 2018, users just don't know how to be check the battery health on their iPhone and whether Apple has throttled the CPU speed on their phones or not.
Why is Apple replacing iPhone batteries for only £25?
Apple says that it has always aimed at creating the products that customers love, and will always strive towards making iPhones as long lasting as possible. Companies like Samsung and Alphabet Inc's (NASDAQ:GOOGL) Google are likely to take swipes at Apple's iPhone throttling move in an effort to sway more consumers to pick their smartphones.
Just this Wednesday, results of an extreme OLED test proved that the iPhone X's display is actually better than the Galaxy Note 8's screen in terms of preventing burn-ins.
Apple shares rose 0.6 per cent to US$173.28 in early afternoon trading in NY.