Amazon Reports Biggest Holiday Season Ever

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In other words, Amazon shoppers decided the best gift to buy while talking to Alexa on their Echo speaker was to buy somebody else an Echo speaker, so they too could talk to Alexa when they want to buy stuff - on Amazon, of course.

One eye-catching figure: More than 4 million people signed up for Prime free trials or began paid memberships in a one-week period, according to Amazon.

A day after Christmas, Amazon is boldly proclaiming it celebrated its "biggest" Christmas yet behind a holiday sales surge of its Amazon Echo products. "More than one billion items were ordered from small businesses and entrepreneurs worldwide this season - and over just five days, from Thanksgiving through Cyber Monday, almost 140 million items were ordered from small businesses and entrepreneurs".

Amazon Reports Biggest Holiday Season Ever
Amazon Reports Biggest Holiday Season Ever

Amazon's own hardware products - including Alexa-enabled devices, Echo Dot and Fire TV Sticks - were ranked as the best-selling products from any manufacturer in any category across the entire Amazon platform. Amazon's Alexa app also topped the charts for Apple and Google Play on Christmas day, suggesting an influx of new customers setting up their devices.

Customers bought more than 1 billion items across the world fromThanksgiving through Cyber Monday, Amazon said in a press release.

With the 2017 holiday shopping season now firmly behind us, Amazon has a lot to smile about. This holiday season, shoppers asked Alexa to order. more Alexa devices.

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Prime members shopped more than 100,000 Lightning Deals on Amazon.com with Prime Early Access.

In a weird twist, however, Amazon added that the most popular item its customers purchased while using its Alexa-powered speakers was, in fact, the Echo Dot speaker.

Echo Dot was the top-selling device in Amazon's 13 book stores.

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