Amazon Prime Video finally arrives on Apple TV, but don't hold your breath for Chromecast support.
Back in June 2017, at its WWDC event, Apple announced that that the Amazon Prime Video app will be coming to its Apple TV and TV app users. Amazon had explained the move by saying it wanted to avoid confusing customers who might expect its Prime Video service to be available on devices sold by Amazon.
A rare public spat in the technology industry escalated on Tuesday when Google said it would block its video streaming application YouTube from two Amazon.com Inc devices and criticized the online retailer for not selling Google hardware.
Other than Android devices Amazon also relies on its Fire HD 10 to exclusively provide streaming
Apple TV owners around the world now have access to Amazon Original Movies and Prime Originals such as The Grand Tour, The Marvelous Mrs. Maisel and The Tick along with the upcoming premieres of Jean-Claude Van Johnson on December 15 and Phillip K. Dick's Electric Dreams on January 12.
Why would Amazon suddenly decide to play nice with Apple but not with YouTube? I don't have any inside knowledge of either dispute, but I do have a theory: Whereas Apple and Amazon only compete in a couple of marginal areas, Amazon and Google increasingly threaten one another's core businesses.
A test of audio capabilities on a second-generation Amazon Fire TV device showed full 5.1 sound support, unlike through the tvOS app. First of all, although we are not investment analysts by any means, it makes for interesting viewing to look at the comparative five-year market summaries for Amazon vs. Google. And although Apple's services business is growing, it doesn't have much overlap with the core offerings of Google and Amazon.
Meanwhile in Apple land, the addition of Prime Video should help bolster the Apple TV's content library until the company's billion dollar push into original programming bears fruit. "Google is setting a disappointing precedent by selectively blocking customer access to an open website". Most of the companies making these devices also have their own streaming services. They want the content all in one place.