Officials for the pizza chain say that Phoenix was chosen for the test beer runs because its a good bellwether for trends in the national market and because many of its chain locations there already have beer and wine licenses, CNBC reported Tuesday. The company will add wine soon, but has yet to decide if it will deliver bottles or glasses.
Pizza Hut is thinking outside of the pizza box in an effort to boost sales.
The test service is to begin in Phoenix, Arizona and will include the delivery of Anheuser-Busch brands such as Budweiser, Bud Light, Kilt Lifter and Shock Top. Brand has seen its stock soar this year, increasing by 32% since January 1. By the end of the year, the company expects to hire 14,000 new drivers.
Shares of Yum, which also owns KFC and Taco Bell, were little changed after the announcement.
The hope is that by adding beer and wine to its delivery menu, the company will have an extra edge over competitors.
Rival Papa John's worldwide sells beer and wine at a handful of locations in the western United States and at locations in Latin America, China and Russian Federation. According to the company, they're fully aware of the fact that many customers are pairing their pizzas with booze every time they order, because it's just a known fact that alcohol brings out the pizza in pizza. Customers will also be required to show proof age when the delivery arrives.