Advertisers including HP and candy companies Cadbury and Mars suspended their YouTube campaigns after a Times of London report showed ads appearing next to the videos. Along with searches on "how to have your first kiss", users would see "how to save s*x with your kids".
YouTube is now one of Google's fastest-growing units as it allows videos to be shared online without much restrictions on the content.
This doesn't stop there as there is a forum on Reddit internet platform called ElsaGate which has become a forum filled with problematic videos. " In addition, the company told Vice News that they've closed over 270 accounts and pulled 150,000 videos". Now the company took a pledge to create a family-friendly user interface for all. There's a particular feature found in YouTube Go that you can't get in the regular YouTube app - sharing downloaded videos with friends over Bluetooth, eliminating the data load altogether (aside from the downloading part, of course).
Meanwhile, Google told Engadget it's not sure why YouTube's autocorrect system returned the aforementioned "profoundly disturbing" results; it removed them as soon as it was alerted to the problem.
YouTube may be facing another "adpocalypse" as major players like Hewlett-Packard, Mars, Adidas and other high profile brands have paused advertising on YouTube.
Speaking with Variety, a spokesperson for HP blasted Google after learning that YouTube had placed a company ad "in a bad and inappropriate context".
YouTube also in the last week has removed ads from almost 2 million videos and over 50,000 channels that were "masquerading as family-friendly content", according to a rep.
Speaking on the most recent controversy, Bob Liodice, CEO of the Association of National Advertisers, condemned the video platform. It also lets the users track their data usage and preview videos before downloading or streaming.
"Marketers have spent millions of dollars over many decades to build brand equity and loyalty", said Association of National Advertisers CEO Bob Liodice, a USA trade group representing more than 1,000 companies.