The company said this was a new effort to flag "health, safety, and discrimination issues" at locations reviewed on the site.
Thus far it has put the message, which it refers to as a badge, on pages for three Mexican resorts. "However, if the issues persist we may extend the duration of the badge", said spokesman Kevin Carter to New York Times. TripAdvisor also removed her posts warning other users about her experience.
The Journal Sentinel reports that after TripAdvisor deleted Love's post, at least two more women were sexually assaulted at the same resort complex. Comments from users will continue to be posted on the site.
"These badges are meant to be informative, not punitive", TripAdvisor spokesman Kevin Carter said in a statement. Each had received thousands of reviews. TripAdvisor apologized and said the repeated removals were due to a policy that only permitted "family-friendly" language and content, according to TheNYT.
Reviews are supposed to contain first-hand accounts only, so including a medical diagnosis or relaying a story from another person would lead to the post being taken down and a user receiving a generic rejection notice citing hearsay.
"WHAT APOLOGY? I've yet to hear a word from TripAdvisor, and certainly not an apology", Love wrote in the comments section of Kaufer's post.
Now, TripAdvisor will clearly explain to users the phrasing or sentences in a review that violate the website's guidelines, Hoyt said, and invite users to edit and resubmit their reviews. A simple search of TripAdvisor will show numerous reviews from travelers over the last several years who wrote about their first-hand experiences that include matters of robbery or theft, assault and rape.
After the accusations against Harvey Weinstein and other Hollywood men in power, victims of sexual assault or harassment are coming out to share their stories in almost every field - news, politics, academics, sports, and more. "As always, we encourage consumers to do additional research outside of TripAdvisor".
The launch comes after the travel website was accused of deleting posts about serious crimes against tourists visiting Mexico.
The health, safety and discrimination badge is the third that TripAdvisor is using to mark businesses with potential concerns.
"Message from TripAdvisor: TripAdvisor has been made aware of recent media reports or events concerning this property which may not be reflected in reviews found on this listing". That was used next to the Mandalay Bay listing in Las Vegas last month after a gunman killed 59 people and injured more than 500.
"The aim of the badge is to alert travelers to issues they may want to more fully research outside of TripAdvisor", the representative said. "I think that travel websites have a responsibility to be an advocate for their customers".