Netflix is raising the cost of subscriptions again


Most of the subscriber growth came from outside the U.S., where Netflix has invested heavily in establishing itself as a global television service.

The price increase is effective immediately for new subscribers but existing subscribers will see the price hike implemented over months.

RBC Capital Markets analyst Mark Mahaney believes Netflix's programming line-up is so compelling that the service could charge even higher prices and still retain most of its audience.

Tests by MarketWatch staffers show there was no increase listed for customer's current plans.

Netflix ( NFLX ) stock hit a record high on Thursday after the internet television network revealed price hikes for two out of three of its US streaming plans.

The price change will roll out over the next several months.

The increases likely won't have an effect on the number of subscriptions the popular streaming service has. Subscribers to the lowest, $7.99 plan will not see an increase in price, according to Mashable's report.

Subscribers will pay $1 more a month, or $10.99 for a mid-tier plan, while the price on the high-end plan goes up from $11.99 a month to $13.99 a month.

On Thursday, Mashable reported that Netflix will be raising the prices of its middle- and highest-tier plans for the U.S. by $1 and $2 respectively.

The Net TV leader has also added a downloading feature for offline viewing, and has increased its spending on original content to $6 billion this year.

Netflix last hiked prices in 2014, which similarly was attributed to increased TV show and movie offerings. The successful streaming giant has invested $7 billion in content for the next year, according to The Wrap, while companies like Hulu "only" have $2.5 billion invested in content for their streaming services.

Netflix and rival Amazon Prime have been pumping money into original shows to win fans and set themselves apart in an increasingly competitive bid for viewers' time.