In May 2016, Facebook changed the procedures behind its " Trending Topics" section after a news report alleged that the company had suppressed conservative news and a Republican U.S. senator demanded more transparency. What started as a simple "Status Update" has evolved into a bank of information being fed by individuals, marketers, and brands alike, from all across the world.
Over the next few weeks, Facebook will start to treat posts that try to fool people in this way differently. In an effort to further improve the quality of this feature, the company has now introduced a couple of updates that aid in curbing the spread of clickbait videos. Among the posts that Facebook is targeting are those that feature fake video play buttons as well as actual video files that only show a static image. Clickbait stories began with enticing headlines luring people to tap on the link for website clicks.
The social networking giant Facebook lets marketers choose to purchase in-stream video Ads (mid-roll and pre-roll) in Facebook Audience Network or on Facebook without having to buy News Feed ads. They also use static images disguised as videos to trick people into clicking on a low-quality experience.
In the case of fake video play buttons, users are whisked away to an external link instead of getting to watch the video on Facebook as a user would expect.
But despite Facebook's phenomenal video growth, the company is only now starting to iron out kinks like pirated videos and deceptive practices.
Facebook in December started revealing a progression of changes to stem lies, click trap and false news stories like those that spread in front of a year ago's USA presidential race.