Instagram tests letting you add a friend to your live video


This feature is now testing with a small percentage of our community and will be rolling out globally over the next few months.

Expanding live video to Instagram is a no-brainer for parent company Facebook.

More broadly, Facebook is increasingly relying on Instagram to drive revenue growth.

Many new features were added to the live broadcast since its launch like saving the live video, reacting to it and so on. Now, you can hang out and go live together, whether you're just doing homework or catching up on your day. Once the guest joins the video, the screen is split into half. According to the aforementioned data set and report, the percentage of U.S. internet users who have watched live-streaming videos on YouTube dropped from 21% in June 2016 to 16% in November 2016.

A new "add" button was spotted during the live broadcast in the recent beta update of Instagram. Guests aren't permanent, and can be removed at any time - letting you stream with someone else instead. Facebook, along with Instagram is really dominating the video-led communication sector on social media platforms. The percentage who have watched live-streaming videos on Snapchat Live Stories also decreased from 14% to 12% over that same time frame.

Starting today, we're testing a fun way to go live with a friend.