Users in the USA, meanwhile, can check out the feature by installing the Google app from the Android Play Store or the Apple App Store. The feature saw a change from the famously tidy and blank search bar home page to a news feed that resembled those seen on Facebook.
As the late, great Dr Seuss once said, "there is no one alive who is you-er than you". For Facebook, this won't come as good news, considering the social network has become one of the main sources of discovery for news articles and publishers. The feed will also let users deep dive into any topics they prefer. All you have to do is open the Google app and scroll up to get your feed up and running.
The response to Feed has so far been relatively quiet - likely due to the fact that the change is minor on the user's side, and that it is now only available in the US. Google says the Feed app will come to worldwide markets in the next couple of weeks.
Google Feed will suggest links based on a user's Google search history as well as data from other Google services, such as YouTube, Gmail and Google Calendar, the company said.
Google says the feed has improved due to machine learning, and apparently it will can now anticipate "better" what a user will find interesting, important.
Google said the new additions to the feed would roll out to United States users immediately and internationally in the next couple of weeks.
Google will prioritise what it thinks is most relevant to the user, regardless of the time of publication. "Google aims to keep users "in the know" on their favorite topics".
Technology giant Google has recently introduced some new features, including innovative anti-phishing tools and OAuth apps white-listing, to enhance security of its G Suite users. Conversely, the ability to opt out of topics will also be available by choosing "done with this story". Being the world's largest search engine, and also a unit of Alphabet - Google, said that the changes would be coming out in U.S on Wednesday and in the other countries in upcoming weeks.