A Speakerhat, powered by Audiowear.
Atari's mounting a comeback with the Ataribox, its first game console in decades, but it's also selling baseball caps with built-in speakers. That combination means you'll be able to listen to music, answer phone calls, and do pretty much anything else you can do with a bunch of internet-connected speakers and microphones.
Atari also announced that it's partnering with NECA, a company that makes collectibles, to make a limited edition version of the Speakerhat featuring the film "Blade Runner 2049". Instead, Atari's focus is on the device's internals, which feature "high-fidelity speakers", a microphone, and Bluetooth technologies. Not only did it recently unveil its new Ataribox console, but it's also breaking into the world of apparel.
"Atari has transcended its seminal gaming origins to become a true pop culture lifestyle brand, but disruption remains deeply rooted in our DNA", said Michael Arzt, the chief operating officer of the new Atari Connect division, a subsidiary of New York-based Atari.
Atari promises that the upcoming Speakerhat will eventually let consumers connect to other hats and listen in on the same stream, providing users with a unique alternative to having to share earbuds or headphones. The intent is to continuously improve on design and engineering until the technology is completely invisible.
The reveal comes ahead of Saturday's Warner Bros. panel in Hall H, where Blade Runner 2049 will be on display. The hat is also rechargeable.
While that hat isn't available to buy as yet, Atari is looking to early adopters for its Beta program to test the hat. The company says that the total value of the beta tester pack is around $300.
The Atari 2600 was released in October 1977 by Atari is credited with popularising the use of plug-in cartridges containing games instead of hardware having them built in.
The gadget, which was usually sold with a pair of joysticks conjoined with paddle controllers, also helped make the game Pac-Man a hit.