'Despicable Me 3' is a commercial, and that's OK

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Though it doesn't look like the "Despicable Me" franchise is going to end anytime soon, "Me 3" didn't surpass 2013's "Despicable Me 2" opening weekend of $83.5 million.

Gru and his minions put up a respectable showing by most standards, of course: Despicable Me 3 took in $75.4 million from 4,529 theaters across North America this weekend.

Carpou notes that Illumination continues to prove itself a formidable brand for family entertainment.

While they fell flat with American moviegoers, "The Fate of the Furious", the latest in the "Fast and the Furious" series, made over 80 percent of its $1.24 billion internationally, while "Pirates of the Caribbean: Dead Men Tell No Tales" earned 76 percent of its 681 million overseas. These ideas, which are supposed to make the audience laugh at just how "on the nose" they are, seem to be more of an excuse to not actually venture into any creative territory beyond stereotype.

The critically acclaimed heist thriller stars Ansel Elgort, Lily James, Jon Hamm, Kevin Spacey and Jamie Foxx. The film, directed by Sofia Coppola, is a remake of the 1971 film of the same name and sees an all-girls boarding school in the South take in an injured Union soldier (Colin Farrell) and tend to him as the ladies form rivalries and compete for his affections.

Baby Driver's impressive haul blows away expectations and marks the biggest opening ever for Wright, beating out Scott Pilgrim vs. the World's $10.6 million. (Guardians of the Galaxy, of all things, utilizes the dance-fighting gag to much better effect in its climax.) Despicable Me 3, with its catchphrases, go-to one-liners, overabundance of pop-culture jokes, and predictable subplots, feels less like a feature film and more like an extended episode of a worn sitcom. This film should also do big business because it is flat out fun to watch. Lionsgate and Amazon Studios are planning to push the film to wide release on July 14.

"The best box office stories are further down the chart".

For the weekend's top five, Paramount's "Transformers: The Last Knight" should land in third with $17 million during its second weekend.

"The R-rated comedy used to be the antidote to the typical summer blockbuster and now those films are having a tough time", said Dergarabedian noting success stories like "The Hangover", "Bridesmaids" and "Neighbors". The movie earned an A- CinemaScore from audiences, which is lower than the A earned by the first two installments and "Minions". But the summer box office roller coaster may still have some surprises in store.

Next week will clearly belong to SPIDER-MAN: HOMECOMING and the only question is how much money will it end up making?

Despite "Despicable's" rule, perhaps the more interesting stories for the industry reside further down the box office chart.

FILE - This file image released by Warner Bros Pictures shows, from left, Will Ferrell, Amy Poehler and Jason Mantzoukas in a scene from "The House". Despicable Me 2 offered no comparison, as it opened on a Wednesday, but it was a step down from Minions preview amount of $6.2 million, which is the record for an animated film.

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