Netflix resumes the fight for net neutrality

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Netflix is now planning to participate in the "Internet-Wide Day of Action to Save Net Neutrality" on July 12, protest organizers said today.

"The FCC wants to destroy net neutrality and give big cable companies control over what we see and do online".

Netflix has always been the poster child of companies that might not exist if the Internet had been locked down and controlled more heavily by the cable and telecommunications industry in its early days.

Video streaming company Netflix will modify its website to show support for the net neutrality rules that the Federal Communications Commission approved and Republicans are trying to undo.

"Netflix will never outgrow the fight for #NetNeutrality".

"Weakening of U.S.net neutrality laws, should that occur, is unlikely to materially affect our domestic margins or service quality because we are now popular enough with consumers to keep our relationships with ISPs stable", wrote Netflix CEO Reed Hastings in a letter to shareholders earlier this year.

Netflix is jumping into the new fight over net neutrality. Netflix is among the tech companies - including Amazon, Reddit and Etsy - participating in the protest against the FCC's proposal to roll back open internet rules.

"We had to carry the water when we were growing up and we were small and now other companies need to be on that leading edge", he said.

Net neutrality is a founding principle of the open internet that requires internet-service providers (ISPs) to treat all data sent to customers equally. "There are other companies for whom this is a bigger issue, and we're joining this day of action to ensure the next Netflix has a fair shot to go the distance".

Save the Free and Open Internet.

On Thursday, Netflix acknowledged in tweets that its own service was likely to be fine, whether the FCC was going to dismantle net neutrality or not.

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